Forever Howlong vinyl

James Ford is one of the most important unsung heroes of contemporary pop and rock. As a studio producer, he's helped craft and hone incredible work from Fontaines DC, Arctic Monkeys, Depeche Mode, Blur and more. As an artist in his own right, he's perhaps more incredible. So, his impact on the latest and long-awaited new addition to Black Country New Road's catalogue should not be underestimated. Nor should the result of splitting the songwriting and vocal duties between members Tyler Hyde, Georgia Ellery and May Kershaw. "It's definitely very different" said one of the trio about how this compares to preceding long form outings. We'd say it's definitely very different to most music you'll hear this week. It's folk, soft rock, experimental garage something, and none of the above, with tracks that almost seem at odds with themselves, chopping and changing, evolving and progressing, until you hear them as a whole.